As LinkedIn features are regularly added and updated, it can be a challenge to keep on top of everything!
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Top LinkedIn Features You Need to Discover
Like many professionals, one of your key objectives when using LinkedIn, and creating LinkedIn content will be to build your professional brand.
In this article, I’m going to take you through the importance of LinkedIn invitations in detail. Although many LinkedIn users send connection requests without any kind of note, this is a huge missed opportunity in my book!
LinkedIn is my favourite social media platform for doing business, and it’s where I’ve found the majority of my clients. I love sharing my top LinkedIn tips, especially when it helps my connections maximise their value from the platform!
In my previous blog article, I focused on the importance of creating a killer LinkedIn profile to impress your ideal clients from the outset, optimised to boost your discoverability. If you haven’t done that already, I want you to stop right there! Go back and check out my blog called My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile, and put my advice into practice. Only then will you be ready for Part 2, to start using LinkedIn to win quality clients for your business. This is known as LinkedIn lead generation. It's the process of identifying and nurturing prospective clients who may be interested in your services or products. LinkedIn lead generation is a form of social selling, where you use social media to interact and engage with your prospective clients.
If you’re new to LinkedIn, or you’ve decided that now is the time to start getting the most out of LinkedIn to help you develop and grow your business, it can be difficult to know where to begin. Some people make the mistake of diving straight in, and then wonder why they aren’t getting the results they hoped for. In my experience, only around 2% of business owners actually use LinkedIn the right way. The other 98% risk not engaging, or even alienating their prospective customers. In many cases, that’s because they’ve never been shown how to do it properly! With that in mind, I’ve created a two-part beginner’s guide to LinkedIn. In part 1, I’ll focus on how to create a great LinkedIn profile. I’ll follow up in part 2 with a step by step guide to using LinkedIn to win new business.
Winning new business can be a real challenge - the art of selling doesn’t come naturally or feel comfortable to everyone. There’s nothing worse than feeling like you’re being ‘sold to’. I find the hard sell approach to be a massive turn-off, and I know I’m not alone in feeling that way! When I set up my own business, it was important to me to win more business the right way and build a credible client base of people I would enjoy working with, without going for the hard sell.
When I set up my marketing consultancy after leaving my corporate career as an accountant, I decided to offer marketing solutions to professional service providers such as accounting firms, as it was a natural fit for me. I realised all my ideal clients used LinkedIn and decided it was the best platform to grow my client base. It was important to me to use LinkedIn the RIGHT way. Through trial and error, I found that the best way to get results was not by chasing sales, but by chasing relationships instead. I prefer to spend my time relationship building as I genuinely enjoy this way of working.
Unlocking your ideal client profile is a fundamental part of your LinkedIn activity, and one of the best ways to get the most out of LinkedIn. However, many LinkedIn profiles are not geared towards making it easy for their ideal client to do business with them.
Failing to interact with prospective clients and connections is one of the main reasons why so many people don’t get the results they want from LinkedIn. I’ve learned over the years that LinkedIn messaging, specifically the art of relationship building is incredibly important, and it’s an approach that has worked for me as I’ve grown my own business from scratch.
NICK BAGGASubscribe to my blog
Get all the latest tips, tricks and strategies on all things Social Selling and Lead Generation to your inbox. I also answer FAQs and give away free gifts to members. Be in it to win it!
“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”
JOANNA PRESTLEY
“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”
RICHARD WATTS
“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”
KIM WAING
“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”
PHIL SANDERS
NICK BAGGASubscribe to my blog
Get all the latest tips, tricks and strategies on all things Social Selling and Lead Generation to your inbox. I also answer FAQs and give away free gifts to members. Be in it to win it!
“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”
JOANNA PRESTLEY
“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”
RICHARD WATTS
“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”
KIM WAING
“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”
PHIL SANDERS
Copyright by The SME Strategist. All rights reserved.
Copyright by The SME Strategist. All rights reserved.
