We're in an era of convenience and instant gratification - you can order pizza, or watch a movie, with little effort. You can often even get your Amazon order delivered the same day. Technology has been the driving force behind this progress, which has had a huge impact on our everyday lives. In many situations, we no longer have to wait to get what we want. Technology has also been the driving force behind the growth of social media platforms such as LinkedIn. I love LinkedIn, and for me, it’s the best tool available for prospecting to gain quality leads, as it allows for easy, direct marketing and networking to your ideal clients.
When you’re looking to develop your professional network, there are two approaches to building your LinkedIn connections. The first is to aim to get your network to be as big as possible, focusing on QUANTITY. The second approach is to NURTURE your LinkedIn connections, which focuses on QUALITY. In this article, I’m going to take you through the pros and cons of numbered connections vs nurtured connections, and show you the approach that’s worked best for me as I’ve grown my business.