My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile

Winning new business can be a real challenge - the art of selling doesn’t come naturally or feel comfortable to everyone. There’s nothing worse than feeling like you’re being ‘sold to’. I find the hard sell approach to be a massive turn-off, and I know I’m not alone in feeling that way! When I set up my own business, it was important to me to win more business the right way and build a credible client base of people I would enjoy working with, without going for the hard sell.

When I set up my marketing consultancy after leaving my corporate career as an accountant,  I decided to offer marketing solutions to professional service providers such as accounting firms, as it was a natural fit for me. I realised all my ideal clients used LinkedIn and decided it was the best platform to grow my client base. It was important to me to use LinkedIn the RIGHT way. Through trial and error, I found that the best way to get results was not by chasing sales, but by chasing relationships instead. I prefer to spend my time relationship building as I genuinely enjoy this way of working.

Unlocking your ideal client profile is a fundamental part of your LinkedIn activity, and one of the best ways to get the most out of LinkedIn. However, many LinkedIn profiles are not geared towards making it easy for their ideal client to do business with them.