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My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile

January 19, 2022by Nick Bagga0

If you’re new to LinkedIn, or you’ve decided that now is the time to start getting the most out of LinkedIn to help you develop and grow your business, it can be difficult to know where to begin. Some people make the mistake of diving straight in, and then wonder why they aren’t getting the results they hoped for. In my experience, only around 2% of business owners actually use LinkedIn the right way. The other 98% risk not engaging, or even alienating their prospective customers. In many cases, that’s because they’ve never been shown how to do it properly! With that in mind, I’ve created a two-part beginner’s guide to LinkedIn. In part 1, I’ll focus on how to create a great LinkedIn profile. I’ll follow up in part 2 with a step by step guide to using LinkedIn to win new business.

Lead Generation LinkedIn Profile Prospecting

Using LinkedIn the Right Way to Win More Business

December 21, 2021by Nick Bagga0

Winning new business can be a real challenge - the art of selling doesn’t come naturally or feel comfortable to everyone. There’s nothing worse than feeling like you’re being ‘sold to’. I find the hard sell approach to be a massive turn-off, and I know I’m not alone in feeling that way! When I set up my own business, it was important to me to win more business the right way and build a credible client base of people I would enjoy working with, without going for the hard sell.

Lead Generation LinkedIn Profile Prospecting

Don’t Chase Sales, Chase Relationships

November 22, 2021by Nick Bagga0

When I set up my marketing consultancy after leaving my corporate career as an accountant, I decided to offer marketing solutions to professional service providers such as accounting firms, as it was a natural fit for me. I realised all my ideal clients used LinkedIn and decided it was the best platform to grow my client base. It was important to me to use LinkedIn the RIGHT way. Through trial and error, I found that the best way to get results was not by chasing sales, but by chasing relationships instead. I prefer to spend my time relationship building as I genuinely enjoy this way of working.

Lead Generation LinkedIn Profile Prospecting

Make It Easy for Your Ideal Client to Do Business with You on LinkedIn

October 19, 2021by Nick Bagga0

Unlocking your ideal client profile is a fundamental part of your LinkedIn activity, and one of the best ways to get the most out of LinkedIn. However, many LinkedIn profiles are not geared towards making it easy for their ideal client to do business with them.

LinkedIn Profile Personal brand

Building your professional brand as a thought leader on LinkedIn

September 20, 2021by Nick Bagga0

I love LinkedIn and have used it to grow my own business from scratch to a 5-figure monthly income by actively prospecting for leads using my ‘4C Method’ for Prospecting Like a Pro’. However, it’s important to remember the importance of building your professional brand - in fact, for many professionals, it’s often one of their key objectives when using LinkedIn.

Lead Generation LinkedIn Profile

7 Mistakes Beginners Make on LinkedIn

April 29, 2020by Nick Bagga0

In recent years, LinkedIn has become one of the best platforms for business leaders to build their personal brand, reach new clients and boost engagement or sales. But despite the wealth of features designed to help you stand out, many beginners still struggle when it comes to marketing themselves on LinkedIn. And with nearly 675 million members on the platform, there’s a lot of competition!