I make no secret of the fact that most of my business comes via outbound leads on LinkedIn - actively looking for people who are interested in my products and services, and then taking the time to nurture a business relationship with them.
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The Importance of Inbound Lead Generation
We're in an era of convenience and instant gratification - you can order pizza, or watch a movie, with little effort. You can often even get your Amazon order delivered the same day. Technology has been the driving force behind this progress, which has had a huge impact on our everyday lives. In many situations, we no longer have to wait to get what we want. Technology has also been the driving force behind the growth of social media platforms such as LinkedIn. I love LinkedIn, and for me, it’s the best tool available for prospecting to gain quality leads, as it allows for easy, direct marketing and networking to your ideal clients.
When someone does something positive for you, it feels good - and importantly, makes you want to do something in return.
When I’m talking to professionals about using Linkedin to grow their sales - known as Lead Generation - one worry raises its head time and time again.
I’ve learned over the years that the art of relationship building is incredibly important when growing and sustaining a business. People want to do business with people they KNOW, LIKE and TRUST.
I’m passionate about LinkedIn, and for a good reason. I’ve built my own business from scratch using LinkedIn as the main method of lead generation. One of my favourite statistics is that over 80% of all B2B leads generated by social media come from LinkedIn.
When you’re looking to develop your professional network, there are two approaches to building your LinkedIn connections. The first is to aim to get your network to be as big as possible, focusing on QUANTITY. The second approach is to NURTURE your LinkedIn connections, which focuses on QUALITY. In this article, I’m going to take you through the pros and cons of numbered connections vs nurtured connections, and show you the approach that’s worked best for me as I’ve grown my business.
Over the years, I’ve tested and perfected my technique for turning prospects into clients via LinkedIn using my ‘4C Method’ for Prospecting like a Pro’. I’m really excited to be able to share this with you as I know that it really does work!
You may have heard the phrase Boolean Search being used by those in the know when it comes to searching on LinkedIn. In this article, I’m going to take you through my Beginner’s Guide to Using Boolean search on LinkedIn.
