As LinkedIn features are regularly added and updated, it can be a challenge to keep on top of everything!
HomeCategory
Top LinkedIn Features You Need to Discover
Like many professionals, one of your key objectives when using LinkedIn, and creating LinkedIn content will be to build your professional brand.
In this article, I’m going to take you through the importance of LinkedIn invitations in detail. Although many LinkedIn users send connection requests without any kind of note, this is a huge missed opportunity in my book!
LinkedIn is my favourite social media platform for doing business, and it’s where I’ve found the majority of my clients. I love sharing my top LinkedIn tips, especially when it helps my connections maximise their value from the platform!
In my previous blog article, I focused on the importance of creating a killer LinkedIn profile to impress your ideal clients from the outset, optimised to boost your discoverability. If you haven’t done that already, I want you to stop right there! Go back and check out my blog called My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile, and put my advice into practice. Only then will you be ready for Part 2, to start using LinkedIn to win quality clients for your business. This is known as LinkedIn lead generation. It's the process of identifying and nurturing prospective clients who may be interested in your services or products. LinkedIn lead generation is a form of social selling, where you use social media to interact and engage with your prospective clients.
Failing to interact with prospective clients and connections is one of the main reasons why so many people don’t get the results they want from LinkedIn. I’ve learned over the years that LinkedIn messaging, specifically the art of relationship building is incredibly important, and it’s an approach that has worked for me as I’ve grown my own business from scratch.
When I talk to business owners who don’t use LinkedIn to generate business, their initial reaction is usually that they haven’t had any success with it to date, and they don’t believe it will bring them the kind of clients they want to work with.
I make no secret of the fact that most of my business comes via outbound leads on LinkedIn - actively looking for people who are interested in my products and services, and then taking the time to nurture a business relationship with them.
We're in an era of convenience and instant gratification - you can order pizza, or watch a movie, with little effort. You can often even get your Amazon order delivered the same day. Technology has been the driving force behind this progress, which has had a huge impact on our everyday lives. In many situations, we no longer have to wait to get what we want. Technology has also been the driving force behind the growth of social media platforms such as LinkedIn. I love LinkedIn, and for me, it’s the best tool available for prospecting to gain quality leads, as it allows for easy, direct marketing and networking to your ideal clients.
When someone does something positive for you, it feels good - and importantly, makes you want to do something in return.
