When you’re looking to develop your professional network, there are two approaches to building your LinkedIn connections. The first is to aim to get your network to be as big as possible, focusing on QUANTITY. The second approach is to NURTURE your LinkedIn connections, which focuses on QUALITY. In this article, I’m going to take you through the pros and cons of numbered connections vs nurtured connections, and show you the approach that’s worked best for me as I’ve grown my business.
