In my previous blog article, I focused on the importance of creating a killer LinkedIn profile to impress your ideal clients from the outset, optimised to boost your discoverability. If you haven’t done that already, I want you to stop right there! Go back and check out my blog called My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile, and put my advice into practice. Only then will you be ready for Part 2, to start using LinkedIn to win quality clients for your business. This is known as LinkedIn lead generation. It's the process of identifying and nurturing prospective clients who may be interested in your services or products. LinkedIn lead generation is a form of social selling, where you use social media to interact and engage with your prospective clients.
Failing to interact with prospective clients and connections is one of the main reasons why so many people don’t get the results they want from LinkedIn. I’ve learned over the years that LinkedIn messaging, specifically the art of relationship building is incredibly important, and it’s an approach that has worked for me as I’ve grown my own business from scratch.
We're in an era of convenience and instant gratification - you can order pizza, or watch a movie, with little effort. You can often even get your Amazon order delivered the same day. Technology has been the driving force behind this progress, which has had a huge impact on our everyday lives. In many situations, we no longer have to wait to get what we want. Technology has also been the driving force behind the growth of social media platforms such as LinkedIn. I love LinkedIn, and for me, it’s the best tool available for prospecting to gain quality leads, as it allows for easy, direct marketing and networking to your ideal clients.