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My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile

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If you’re new to LinkedIn, or you’ve decided that now is the time to start getting the most out of LinkedIn to help you develop and grow your business, it can be difficult to know where to begin. Some people make the mistake of diving straight in, and then wonder why they aren’t getting the results they hoped for. In my experience, only around 2% of business owners actually use LinkedIn the right way. The other 98% risk not engaging, or even alienating their prospective customers. In many cases, that’s because they’ve never been shown how to do it properly! With that in mind, I’ve created a two-part beginner’s guide to LinkedIn. In part 1, I’ll focus on how to create a great LinkedIn profile. I’ll follow up in part 2 with a step by step guide to using LinkedIn to win new business.

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I love LinkedIn. It’s my favourite social media platform, and I spend a lot of time on it. For me, LinkedIn is the best tool available to gain quality leads and target ideal clients. But before you start building any kind of lead generation campaign, you need to create a fantastic LinkedIn profile that jumps off the screen. With that in mind, I want to share 3 simple things that you can do to boost your LinkedIn Profile, focusing on your Headshot, Headline, and About sections.

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In recent years, LinkedIn has become one of the best platforms for business leaders to build their personal brand, reach new clients and boost engagement or sales. But despite the wealth of features designed to help you stand out, many beginners still struggle when it comes to marketing themselves on LinkedIn. And with nearly 675 million members on the platform, there’s a lot of competition!

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“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”

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JOANNA PRESTLEY

“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”

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RICHARD WATTS

“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”

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KIM WAING

“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”

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PHIL SANDERS
The legal stuff
Get social with Nick
NICK BAGGASubscribe to my blog
Get all the latest tips, tricks and strategies on all things Social Selling and Lead Generation to your inbox. I also answer FAQs and give away free gifts to members. Be in it to win it!
https://thesmestrategist.com/wp-content/uploads/2021/03/TSSBook.png

“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-03-160x160.jpg
JOANNA PRESTLEY

“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-04-160x160.jpg
RICHARD WATTS

“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-06-160x160.jpg
KIM WAING

“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-01-160x160.jpg
PHIL SANDERS
The legal stuff
Get social with Nick
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