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Using LinkedIn the Right Way to Win More Business

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Winning new business can be a real challenge - the art of selling doesn’t come naturally or feel comfortable to everyone. There’s nothing worse than feeling like you’re being ‘sold to’. I find the hard sell approach to be a massive turn-off, and I know I’m not alone in feeling that way! When I set up my own business, it was important to me to win more business the right way and build a credible client base of people I would enjoy working with, without going for the hard sell.

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When I set up my marketing consultancy after leaving my corporate career as an accountant,  I decided to offer marketing solutions to professional service providers such as accounting firms, as it was a natural fit for me. I realised all my ideal clients used LinkedIn and decided it was the best platform to grow my client base. It was important to me to use LinkedIn the RIGHT way. Through trial and error, I found that the best way to get results was not by chasing sales, but by chasing relationships instead. I prefer to spend my time relationship building as I genuinely enjoy this way of working.

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Failing to interact with prospective clients and connections is one of the main reasons why so many people don’t get the results they want from LinkedIn. I’ve learned over the years that LinkedIn messaging, specifically the art of relationship building is incredibly important, and it’s an approach that has worked for me as I’ve grown my own business from scratch.

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We're in an era of convenience and instant gratification - you can order pizza, or watch a movie, with little effort. You can often even get your Amazon order delivered the same day. Technology has been the driving force behind this progress, which has had a huge impact on our everyday lives. In many situations, we no longer have to wait to get what we want. Technology has also been the driving force behind the growth of social media platforms such as LinkedIn.  I love LinkedIn, and for me, it’s the best tool available for prospecting to gain quality leads, as it allows for easy, direct marketing and networking to your ideal clients.

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“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”

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JOANNA PRESTLEY

“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”

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RICHARD WATTS

“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”

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KIM WAING

“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”

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PHIL SANDERS
The legal stuff
Get social with Nick
NICK BAGGASubscribe to my blog
Get all the latest tips, tricks and strategies on all things Social Selling and Lead Generation to your inbox. I also answer FAQs and give away free gifts to members. Be in it to win it!
https://thesmestrategist.com/wp-content/uploads/2021/03/TSSBook.png

“I love working with Nick. He’s an expert at what he does and he’s always happy to pass on his expertise. We’ve hired him in a few times over the past couple of years to help us with our marketing strategy and he’s never let us down.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-03-160x160.jpg
JOANNA PRESTLEY

“The LinkedIn Masterclass was amazing! Nick’s a natural teacher and explains things clearly, as well as inviting ideas from the audience and discussing them. The course has helped me to add over £40k per year in revenue due to increased high-paying clients.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-04-160x160.jpg
RICHARD WATTS

“My accountancy business was struggling until we enlisted Nick to help us. His consulting turned our business around, helping us get 2 new clients in the first month. I’d 100% recommend Nick to any business looking to improve their lead generation.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-06-160x160.jpg
KIM WAING

“I attended one of Nick’s LinkedIn workshops and it was great! There was so much actionable information, which is unusual for a 2-hour workshop. Nick’s a great speaker and he kept things lively and interesting. I can’t wait to attend the full masterclass.”

https://thesmestrategist.com/wp-content/uploads/2019/04/img-quote-01-160x160.jpg
PHIL SANDERS
The legal stuff
Get social with Nick
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